Pre-Exposure Prophylaxis-Related Messages Across Facebook, Instagram, and Twitter (Rebranded X): Content Analysis

Background

Interventions are needed to address the lack of pre-exposure prophylaxis (PrEP) awareness and mitigate barriers related to PrEP use. One such intervention modality is social media, as PrEP awareness and communication on issues, such as access and cost, are easily addressed via clear social media messages on platforms for PrEP-eligible people, and especially young people, who use social media more frequently.