ВОВЛЕЧЕНИЕ ПОЖИЛЫХ ЛЮДЕЙ В САМОСТОЯТЕЛЬНУЮ ФИЗИЧЕСКУЮ АКТИВНОСТЬ В КАЗАХСТАНЕ: РЕГИОНАЛЬНЫЕ РАЗЛИЧИЯ И ВОЗМОЖНОСТИ ЦИФРОВОЙ ПОДДЕРЖКИ

The study aims to identify a regional cross-section of the participation of the older population in independent physical activity in Kazakhstan. The authors proposed directions for digital support of physical culture and recreation activities of the studied age group. The research methodology includes a secondary analysis of official statistical data, and a comparative analysis of regional cases. As a result, it was revealed that in 2026, that 47.7% of the population of Kazakhstan aged three years and older were involved in physical culture and sports, and 19.2% of the population exercised independently. Among persons engaging in independent physical activity, adults aged 58 years and older accounted for 16.6%. In three regions of Kazakhstan, adults aged 58 years and older accounted for more than 30% of persons engaging in independent physical activity, approximately 1.8–2.0 times the national share of 16.6%. Comparison of the data showed that a high level of physical activity of older people is observed in regions with different demographic structures. This determines the independent physical activity of the older population as a result of the interaction of demographic, infrastructural, social, organizational and pedagogical conditions.