Psychological factors associated with Chinese users' adoption of AI-generated health education short videos: a PLS-SEM-ANN-IPMA study

Background

AI-generated health education short videos are becoming an important form of digital health communication. Compared with conventional health education content, these videos require users to evaluate not only the value of health information, but also the credibility of information sources, the trustworthiness of AI-generated content, and their own health-related psychological state. Therefore, it is necessary to further examine the psychological factors that influence users' adoption of AI-generated health information.