Healthier Supermarkets: Aligning Retailer and Consumer Perspectives on Evidence-Based Strategies to Improve Purchase Behaviour

Background/Objectives: Despite promising evidence for the influence of in-store supermarket initiatives to improve the healthiness of retail food environments, both retailer and consumer perspectives have not been examined simultaneously. The objectives of this research were to examine evidence-based initiatives through (1) measuring retailer perspectives on factors likely to influence uptake; (2) collecting consumer perspectives on which are most likely to promote healthier purchasing behaviour; and (3) synthesising findings to identify ‘win-win-win’ strategies across evidence, and stakeholder perspectives.