Penerapan perilaku hidup bersih dan sehat (phbs) sejak dini dalam menjaga kebersihan dan kesehatan anak usia dini di daycare bocah emas untirta

This study aims to examine the implementation of Clean and Healthy Living Behavior (Perilaku Hidup Bersih dan Sehat/PHBS) in maintaining the hygiene and health of early childhood at Bocah Emas Untirta Daycare, to describe the habituation process carried out by teachers or caregivers, and to identify the supporting and inhibiting factors in its implementation. The study was motivated by preliminary findings indicating that although handwashing facilities were available, they were not yet fully child-friendly, and PHBS habituation had not been carried out consistently. A qualitative approach with a descriptive design and a case study type was employed. The research subjects consisted of children, teachers/caregivers, and the daycare manager, with data collected through observation, in-depth interviews, and documentation, strengthened through source and technique triangulation. The findings show that PHBS implementation has been integrated into children's daily activities, with handwashing with soap and personal hygiene being the most 4 Pendas : Jurnal Ilmiah Pendidikan Dasar, ISSN Cetak : 2477-2143 ISSN Online : 2548-6950 Volume XX Nomor XX, Bulan Tahun consistently applied indicators, while smoke-free policies and mosquito larvae eradication still require stronger regulations and documentation. The habituation process was carried out through repeated routines, teacher role modeling, demonstrations, and communication with parents. Supporting factors include the existence of standard operating procedures and PHBS content within the curriculum, teacher involvement, and the availability of basic facilities, while inhibiting factors include handwashing facilities that are not yet child-friendly, the absence of educational media such as posters, and the lack of specific PHBS training for teachers. This study recommends strengthening facility accessibility and institutionalizing the PHBS program so that its implementation becomes safer, more uniform, and sustainable